IRVINE, CA – May 4, 2021 – XUMO TV today announced the launch of Jubao, a newly created Chinese- language AVOD entertainment channel from International Media Distribution (IMD), part of NBCUniversal International Networks. Available to consumers for the first time in the U.S. via XUMO’s free, ad-supported service, Jubao, which means “collection of treasures” in Mandarin, features blockbuster movies and binge-worthy drama series from China and Hong Kong distributors Jetsen Huashi, China Television Corporation and Chinese Media Group.
Highlighted films and TV series available in Mandarin and Cantonese at launch will include popular dramatic series Men with Sword starring members of popular Taiwanese boy band SpeXial; romantic-comedy series Pretty Li Hui Zhen, starring Dilraba Dilmurat; and multi Hong Kong Film Award-winning Project Gutenburg, starring Chow Yun Fat. Most Jubao programming is subtitled.
“The launch of Jubao is in step with our strategy to continue providing a wealth of premium, multicultural content from around the world,” stated Jiro Egawa, COO at XUMO. “Jubao caters to millions of users who can now enjoy best-in-class, native Chinese-language programming through the ease and convenience of the XUMO service.”
“IMD is thrilled to bring Jubao to XUMO users across the United States and unveil this new Chinese-language channel during Asian Pacific Heritage Month,” commented Christine Fellowes, MD, NBCUniversal International Networks, Asia Pacific. “Jubao is a free entertainment service offering premium Chinese films and series, created specifically for more than 5.5 million Chinese American consumers in the U.S., providing a range of compelling Mandarin and Cantonese-language content.”
At launch, XUMO users will enjoy access to hundreds of hours of movies and shows on Jubao, including hit titles such as:
Men with Sword
This wildly popular historical/wuxia drama series stars members of popular Taiwanese boy band SpeXial. A power struggle erupts between five kingdoms and their loyalists who must choose between loyalty, love and revenge.
Pretty Li Hui Zhen
This top-rated rom-com stars Dilraba Dilmurat, ranked 11 in the Forbes China Celebrity 100 list in 2020. Li Hui Zhen was a pretty young woman, but after years of hardship, her appearance has declined. On the other hand, her best friend and opposite in childhood, Bai Hao Yu, has grown up to be a successful and attractive young man. Twelve years later they reconnect when Hui Zhen lands an internship at his fashion magazine company.
Viewed by over two billion viewers in its initial two months online, historical events and time travel collide in this series as Han Xin, a young man whose talents are ahead of his time, faces abuse and humiliation until one day, a mysterious man in black offers him an opportunity to change his fate.
To Dear Myself
One of the top-rated dramas of 2020. Three female friends follow very different paths as they navigate life trying to balance love and careers, testing the bonds of their friendship.
The Hong Kong police recruit a master counterfeit artist to help solve a series of murders and robberies involving counterfeit notes linked to a mysterious figure codenamed “Painter.” Stars Chow Yun Fat and Aaron Kwok. Won seven awards at the Hong Kong Film Awards including Best Film, Best Director and Best Screenplay.
From Vegas to Macau 3
Ken’s daughter is getting married to his protégé Vincent at a lavish ceremony in Macau, but things take a turn when Ken finds out that someone is planning to kill him during the ceremony. Stars Chow Yun Fat and Andy Lau.
Shi Miao has an annoying brother who is constantly pulling pranks on her and she wishes he would just disappear. One day her wish comes true and life without her brother becomes a reality.