If you have been seeing ads in Amazon Prime lately and wondering why you are getting ads in Amazon Prime you are not alone. The topic has been coming up anywhere people talk about streaming. The thing is that Amazon is not using advertisements in their Amazon Prime selections. It is using advertisements on IMDBTV selections. This is causing a very confusing problem that Amazon could fix pretty easily with an ad-supported tab in the app that indicated that the content was different than the Prime Video apps.
Amazon Prime video is still an ad-free service. It is what you get for buying into the Amazon Prime shipping, music etc service. But what Amazon has been doing with their Prime video app is mixing up content from Prime with other content from multiple partners. This is most notable in the “Watch Next” section where Amazon puts content for the viewer based on their viewing habits. This means that not only will commercial free movies and TV shows be listed next to ad-supported video, there may even be movies and TV shows that have to be rented or bought. Another title may be available through a subscription to totally different service.
You have to understand that Amazon’s video app is not a free content player or even a premium video service along the lines of Netflix. It is a store. Amazon always wants to sell you stuff. Subscriptions, rentable content, sports services and more. And if Amazon offered its own pay TV service to replace cable you can be sure that there would be selections based on that as well. The thing is that Amazon has always been kind of like that. When the Amazon Video app first joined Roku, it was actually only an on-demand purchase option. Its Prime Video offering came a few years later. The thing that is getting confusing now though is that Amazon sells so many different services in the TV app that it did not before. It is actually starting to feel like the shopping app. Hopefully we will avoid seeing blocks for olive oil and toilet paper next to The Man In The High Castle, but I am not in position to make promises.
I hope that clears some things up for you. Check out our video for more information on this topic.