Tubi today made a series of announcements during its keynote address at MIPCOM. The company will launch its service in the UK in early 2020, with additional territories to follow as part of Tubi’s rapid international expansion. In addition, Tubi will launch Tubi Kids on October 21, a new area of Tubi that will feature a robust library of children’s content – over 1,200 age-appropriate movies and television shows or over 5,000 hours of content at launch – completely free in a dedicated section built just for families.
In June, Tubi announced it had streamed 94 million hours of content for the entire month of May alone – a record at that time. Since then, it has grown to over 132 million hours in September – a 40% increase in four months.
The launch of Tubi Kids, a destination for age-appropriate content on the Tubi Service, will help alleviate parents’ worries over what their children are watching. Tubi Kids will initially roll out to consumers in the US starting October 21 via Roku devices, and will be available on all major streaming devices in the near future. It will contain over 1,200 titles at launch – or over 5,000 hours of content, and starting in November will include hit movies How to Train Your Dragon, Norm of the North, and Teenage Mutant Ninja Turtles: Out of the Shadows, alongside series with iconic characters including Sonic the Hedgehog, Strawberry Shortcake, Paddington Bear, The Wiggles and many more – all completely free.
“We’re ramping up our international expansion with the UK launch being the first of several forthcoming territories and look forward to announcing them soon,” said Farhad Massoudi, CEO of Tubi. “The launch of Tubi Kids reinforces our dedication to offer an age-appropriate viewing environment – super-serving kids and families with a robust amount of content.”