Nielson is still the standard bearer for TV ratings and Netflix is getting on board. How streamers judge the success of a show varies quite a bit from service to service, whether its hours watched, individual viewers, how many episodes have been watched straight through and in the case of Amazon Prime how many people sign up for Amazon Prime within a time period surrounding the debut of a new show.
Nielsen has announced an expansion of its relationship with Netflix (NASDAQ: NFLX), which includes a multi-year agreement to provide linear and streaming audience data across the U.S., Mexico and Poland. In the U.S., Netflix will subscribe to Nielsen’s National TV measurement data and Streaming Platform Ratings. In Mexico and Poland, Netflix will subscribe to cross-platform audience insights which are derived from streaming panels in each respective market.
As the television landscape continues to evolve, it is critical for streaming services to understand and measure audience behavior and viewing preferences to make informed business decisions. With insights from across Nielsen’s measurement services, Netflix will now have a holistic view of cross-media consumption.
“The biggest shift in entertainment continues to be from linear TV to streaming and Nielsen’s Gauge shows where viewers spend their time – and how their consumption patterns are changing,” said Pablo Perez De Rosso, Netflix Vice President, Strategy, Planning & Analysis. “This information is essential for the industry and we’re excited to continue to work with Nielsen in Mexico and Poland.”