Streaming has been becoming the new way forward for syndication for a while. The latest move by AMC is further indication that the paradigm is changing from distribution to other TV networks and affiliates to streaming platforms. In a trend that began with platforms like Netflix, who scooped up tons of content cheap at the beginning of the streaming revolution, now networks and studious are finding way to make advertising revenue from streaming as well. The new deal with AMC and Pluto TV is further evidence that the companies see the chance to cash in on IP in a way unimagined 10 years ago.
What will the new content be and where will you see it?
Stories By AMC: Stories By AMC will include past seasons of The Walking Dead. In addition, Stories By AMC includes full series of award-winning shows including, Halt and Catch Fire, Hap and Leonard, and Into the Badlands, as well as select seasons of Ride with Norman Reedus and Making of the Mob and also the gritty police drama Low Winter Sun. More series joining the channel in the upcoming months include, Fear the Walking Dead, Preacher, TURN: Washington’s Spies, Comic Book Men, and more.
Slightly Off By IFC: With an acclaimed slate of award-winning comedies, Slightly Off By IFC includes Documentary Now!, brilliant cult favorite Portlandia, Sherman’s Showcase,Brockmire, Comedy Bang! Bang!, and more. More IFC favorites joining the channel in the coming months include Baroness Von Sketch Show, Stan Against Evil and more.
All Reality WE tv: All Reality WE tv boasts a deep library of additive, relationship-focused content. Series at launch include: Kendra On Top, L.A. Hair, Mary Mary, and John Edward Cross Country. Other WE tv series available on the channel includes WE tv classics such asMy Fair Wedding, Hustle & Soul, Tamar & Vince and more. Additional WE tv series joining the channel include in the coming months include, Bridezillas, Million Dollar Matchmaker, Cutting It In The ATL, Cyndi Lauper: Still So Unusual, and more.
The Walking Dead en Español: TV’s biggest series and #1 cable drama for 10 consecutive years has a new, go-to destination for The Walking Dead in Spanish, where fans will be able to watch their favorite series 24/7. The channel includes The Walking Dead and hit series Fear the Walking Dead.
“We are excited to partner with Pluto TV to bring AMC Networks’ acclaimed originals to our fans in new ways, as viewers continue to seek greater flexibility and choice,” said Joshua Reader, president of distribution and development for AMC Networks. “Free ad-supported streaming is an emerging category that gives us the ability to complement the content offerings of our linear networks and other new platforms in ways that serve viewers and advertising partners – all part of our strategy to make our content available to as many people as possible in a rapidly evolving media environment. As always, compelling, distinctive and premium content is at the heart of our appeal and that of these new AMCN-Pluto channels.”
AMC Networks has said that as part of its “Viewers First” content strategy it would be putting more of its content where consumers can find it, as a way to grow their franchises. Kim Kelleher, president of commercial networks and partnerships at AMC Networks, said her company planned to , preserving a single point of contact for buyers looking for ways to reach the growing number of streaming viewers.