Ridgefield Park, NJ – May 21, 2020 – Samsung Electronics announced today the expansion of its award-winning lifestyle Home Entertainment portfolio with the addition of The Terrace, its first outdoor 4K QLED TV and accompanying soundbar. The Terrace is a Samsung Smart TV that’s specifically designed to bring the full indoor entertainment experience outside. As the weather gets warmer, a consumer model of The Terrace is launching in the U.S. and Canada today followed by rollouts to Germany, Australia and New Zealand and other regions later this year. And for businesses, a professional model will be launching in the United States, Germany, and Australia later this year.
Available in 55-, 65- and 75-inch models, The Terrace fits perfectly with any outdoor living space and delivers Samsung’s industry-leading QLED 4K display technology and Smart features. It is designed with weather in mind – with an IP55 rating, the Terrace’s display boasts weather-resistant durability against water and dust, and comes fitted for easy installation outdoors across a variety of settings.
“In recent months, as we’ve spent more time at home, we’ve seen how the TV has played an even more essential role in our everyday lives. It’s a center for entertainment, a source for news, a hub for exercise, and it helps us stay connected at work,” said James Fishler, Senior Vice President of the Home Entertainment Division at Samsung Electronics America. “As the weather improves, consumers are looking to enjoy those experiences outdoors. The Terrace takes all the Samsung Smart TV experiences that consumers have come to expect, and optimizes them for the backyard.”
Pristine Picture Quality Outside of the Home
The Terrace offers a crystal clear display in all sorts of outdoor conditions. It provides a brightness level of 2,000 nits, ensuring that you’ll be able to enjoy content in crystal clear quality, even in broad daylight. Its QLED 4K display is perfect for sports fans: with a high motion rate of MR240, it provides clear, lifelike picture quality, ideal for motion-intensive content. No need to worry on a bright sunny day, because the display also features anti-reflective coating to minimize unwanted glare, as well as adaptive picture technology to optimize content for its surroundings.
A Smarter Outdoor Entertainment and Audio Experience
To get the best entertainment experience at home, consumers need audio quality that is just as good as the display. The Terrace and The Terrace Soundbar offers dynamic sound that redefine the dimensions of home theater. For those who want to customize their TV’s sound output, the Terrace has Wi-Fi and Bluetooth connectivity, allowing it to be paired with The Terrace Soundbar or other devices.
The Terrace Soundbar can be mounted to a wall, or directly to the Terrace TV. It packs powerful and crisp audio for a truly immersive outdoor home theater experience. No matter where you are in the backyard, you won’t miss a second of the action. And with an IP55 rating just like the display, the Terrace Soundbar is built to be weather-resistant and durable outdoors. Plus, when you’re outside, clear, rich sound is the baseline. To deliver on that, the Terrace Soundbar features distortion cancelling technology. By cancelling distortion before it happens, it delivers a deep and clear bass sound from its built-in woofers.
Finally, the Terrace offers the content and seamless browsing experience that defines 2020 Samsung Smart TVs. The Terrace comes equipped with Tizen, Samsung’s Smart TV platform, which powers features such as Samsung TV Plus, a free linear TV video service with over 120 channels, Samsung Health, a comprehensive fitness and wellness platform that launches in the US next week, as well as the leading subscription streaming services. Finally, in addition to supporting mobile viewing capabilities like Multi View and Tap View, the Terrace also supports multiple voice services including Bixby, Amazon Alexa and the soon to launch Google Assistant, helping it fit naturally into the smart home ecosystem.
The Samsung 2020 Lifestyle TV Line
The Terrace is the latest evolution of Samsung’s award-winning Lifestyle TV portfolio first introduced in 2016 with the debut of The Serif. Traditional TVs have focused solely on technical features such as picture quality. Many of today’s consumers are looking for something more unique to their needs. Samsung’s Lifestyle TV portfolio combines impressive performance with personalized experiences. With Lifestyle TVs, Samsung is creating a perfect TV option for every consumer taste, with innovative designs that deftly blend form and function.
In addition to The Terrace, the rest of the 2020 Samsung Lifestyle TV line includes:
- The Frame: For any consumer who wants their TV to be part of and enhance their décor, The Frame is a high-performance TV when it’s on, and a dazzling art display when it’s off. It features a growing library of over 1,200 pieces of artwork from world-renowned artists and galleries including the Museo del Prado, The Albertina, Saatchi Art, Artspace, Sedition, Magnum Photos, LUMAS and more. From beloved masterpieces to modern classics to stunning photography, the Samsung Art Store helps users turn their space into an art gallery. This year, Samsung debuted new 32 and 75-inch sizes to add to the Frame’s line of 43-, 50-, 55- and 65- inch models, providing more options to enhance the look and feel of any home.
- The Sero: The Sero, which means “vertical” in Korean, brings what people love about smartphones to the TV. It gives users the ability to rotate between horizontal and vertical orientations with their television – just like a smartphone or tablet. The Sero connects seamlessly with users’ mobile devices to seamlessly display content in portrait or landscape, and it features a modern design that stands out in any living space. Available at 43”, The Sero displays an optimized aspect ratio so users can enjoy their favorite content, apps, and social media on a bigger screen.
- The Serif: The Serif was developed as an aesthetic-focused collaboration with world-famous industrial designers Ronan & Erwan Bouroullec. With a 360-degree design perched on a floor stand, the Serif is a stunning centerpiece created for home decor aficionados who want to make a bold statement with their television. This year, it is available in 43” and 55” models.