Roku’s not so secret weapon in the platform world has been the Roku Powered TV Licensing program. The company known for its signature streaming boxes has spent the last six years expanding into new markets by licensing its operating system to manufacturers around the world. Its latest partner, the largest manufacturer of monitors in the world, TPV (Top Victory Electronics) the will bring the platform to one of the largest media markets in the world via the AOC brand.
“I’m delighted to bring Roku to Brazil, one of the largest streaming markets in the world,” said Anthony Wood, Founder and CEO of Roku. “With the arrival of Roku, consumers in Brazil will now be able to enjoy their favorite TV programs and movies on the easy to use Roku platform. We want to bring streaming to everyone in Brazil.”
The TV’s will run the standard version of the Roku operating system translated to fit the market and will allow users to access a number of popular streaming services including Netflix and a bevy of more localized services like Globoplay, the largest Brazilian streaming platform. By partnering with services native to new markets the platform sets itself up with a good chance to weave its way into the mainstream.
“The partnership with Roku has a strategic importance for the development of the streaming market in Brazil. Globoplay content will allow Roku to have an excellent position in our market in the long run. Given the importance of the Roku platform in other countries, we believe Roku has a great opportunity in our country,” said Fernando Ramos, Executive Director of G2C Globo.
Customers in Brazil will also have access to other services such as:
- The Apple TV app to enjoy Apple TV+ and browse, buy or rent movies.
- BabyFirst TVto introduce young children to basic building blocks like numbers, colors, animals, art and music.
- The largest, fastest growing global sports streaming service DAZN to enjoy live football, basketball, boxing, tennis and more.
- Audio streaming channel Deezer, where you can enjoy more than 56 million tracks and 10+ million non-music content like podcasts, audio books and more.
- Google Play, to enjoy movies and TV programs on demand, including the latest blockbusters and the classics.
- Happy Kids to entertain and educate children of all ages with music, stories and activity guides.
- HBO GO with the best of HBO’s exclusive content, including the eight seasons of the most acclaimed series of all-time “Game of Thrones,” hit series such as “Chernobyl” and “Big Little Lies,” as well as HBO Latin America original Brazilian hits such as “Joint Venture” (Pico Da Neblina), “The Business” (O Negócio), PSI, and Magnífica 70, as well as movies, documentaries, HBO specials, and Hollywood blockbuster releases before any other subscription service.
- Brazilian streaming service Looke that allows users to enjoy movies and TV series when and where they want, by subscription and on demand.
- Streaming entertainment service Netflix, where users can enjoy Oscar-nominated movies such as The Irishman and Marriage Story.
- Brazilian educational channel Playkids, featuring great content for children.
- Global audio streaming subscription service Spotify to enjoy access to millions of songs.
- YouTube, to enjoy videos and music and upload original content.