Pluto TV is moving so fast it makes a lot of the other companies out there look like they are standing still. In the last 24 hours the free streaming platform has announced two major new deals (the other involving Verizon) that will put the service in front of millions of potential consumers and who knows how many content producers might discover it.
Today Pluto and TiVo announced that the TiVo+ platform will be integrating Pluto TV’s content directly into its interface. The move is especially important considering that TiVo will be rolling out a new Android TV-powered streaming device, TiVo Stream.
The new partnership with Pluto TV, a ViacomCBS company, means that TiVo customers will have seamless access to channels and on-demand content across categories including news, sports, kids, movies, music, reality, pop culture, cooking, lifestyle, Spanish and E-sports programming alongside the TV and subscription services people already use and love. With over 22 million monthly active users, Pluto TV brings to TiVo a whole new world of free streaming channels and video on-demand.
“Launching Pluto TV in an integrated way with TiVo aligns perfectly with our goal to provide a friction-free viewer experience with our distribution partners,” said Tom Ryan, CEO, Pluto TV. “Today, over 22 million people a month in the US tune in to stream our programming which spans across all genres of movies, news, TV shows, sports, and documentaries, and we look forward to reaching many more together as part of the TiVo+ video network.”
“We launched TiVo+ because we wanted to bring entertainment together in one easy place for viewers, and this partnership allows viewers to easily discover an awesome array of 50,000 hours of free programming from Pluto TV via TiVo+,” said Dave Shull, president and CEO, TiVo. “Now we can definitively say we’re catering to everyone’s tastes and preferences, making finding, watching and enjoying something they love easier than ever before.”
Pluto TV will be rolling out in the coming weeks to customers on TiVo EDGE, TiVo’s premium, 4K Ultra High Definition (UHD), all-in-one media device, with versions designed to work with HD antenna or digital cable. Pluto TV will also soon become available on the upcoming TiVo Stream 4K device.